Case Studies | Loyalty & Campaign Management
Managing Marketing Campaigns within multi-retailer loyalty program
A mall operator established a reward program that allowed members to earn and redeem points at different retailers. Members signed up for the program and gained access to a mobile application to manage their account. Each retailer had different earning and redemption rates as well as specific promotions which are advertised via the mobile application. Earning and redemptions could be done directly from the Point of Sales System or dedicated Mobile Payment Terminals.
Marketing campaigns are communicated via the mobile application and especially fire-sale programs appeared yielding reasonable results. On the other hand, all campaigns required manual validation of the earning and redemption rates as well as there was no link to an allocated marketing budget that has been determined for specific campaigns.